Design and the Market – who’s buying?

Nesta Toolkit – Book 3. Looking at who we’re reaching out to, who’s buying our product.

Customers-   I looked at the people who I would like to use the studio and as there’s nowhere for recent textile design graduates to print on fabric they are my first customers.  My next customers will be new learners, people of all ages who wish to learn printing on textiles and finally for now those who wish to improve their range of skills.

I will offer space with equipment –  print tables and steaming equipment  the immediate requirements and screens and auxiliary items to follow and need  a lot of research and  I will offer my knowledge through workshops for those who wish to learn.  Costing the service will take time and will depend on many things, buying or renting the studio, equipment costs and how many sign up for learning.  I have paid up to £240 for a weekend workshop so this gives me a starting point.


Have a clear idea of what you want your business to do.

Know that there’ll be an audience or market for what you’re going to offer.

Develope a business process that allows you to offer this to customers and sell  it for more than it costs to produce

You promise your customers that you’ll deliver a product or a service

Your customers will have an expectation that this promise is going to be kept

You work with others to keep this promise


Identify where my personal skills and interests fit within my business

Understand what I need to add to my own skills to create a complete set of skills for business

Identify the relationships I need to build with other people and businesses to make my business succeed

BLUEPRINT MODELLING – helps to visualise how my business will work, there are two areas, those where tasks are carried out and have to be done before the business can be offered – the customer cannot always see these things but they have to be done in order for the business to work smoothly.  The second area includes the ‘contact’ with the customers or those helping to deliver.

HELP – who’s going to help me then? How will I find people to help and who will want to help and what can I expect from any deal?  Here I look at who I will need to build a relationship with in order to cover the areas which aren’t my expertise.

Who’s giving out funds to help me along the way?

Is there a huge cost involved in these relationships, what are the implications and will the costs have to reflect in my charges?

Will I be able to cope with all of this or will I need additional help?

Finding my voice will be a way to help me forward. Social Networking is going to be a huge part of my future plans. I have a twitter account @judyscottdesign, a facebook for family and friends only at the moment but this will change as I develop my business and will be a great way to have people and future customers follow my progress and be part of it – experience the joys, pain and delights of my journey.  I have my blog and I also own,  I’m  also LinkedIn now, so I am getting there!

Mike has a great page on his blog now for his design and the market students.  Social Media Strategy – has a compilation of great advice for those new to social networking and has a great link to past graduate Johanna Basford who really knows her stuff when it comes to using the social network to her  advantage, especially twitter, to market her awesome designs.  An amazing example of a great website is Maria Maclennan and what achievements she has reached already. Its a space to sell herself and every part of her achievements can be clearly found.

So I have lots to work on and this week will be looking more closely at marketing.