Planning for the Future – Semester Two – Assignment 5

Research Proposal

Throughout semester one I looked at how designer makers connect with each other and future clients, paying particular attention to social networking; facebook, twitter and weblogs.  What became apparent was how we showcase our work, often using images containing great detail, with the hope of attracting future clients. This led me to ask the question of the security of our designs, our Intellectual Property. This is an area that few designers are fully aware of but for those of us who try to understand IP, we find it confusing and difficult to navigate through.  We know we should be doing something to protect our designs but are scared off by costs and the time investment needed. In an age where the brand, logo and design ideas could make a business, it is especially important for us to consider all aspects of design and branding security.

In “Are our designs safe online? Research into Intellectual Property, Copyright and the Internet” I explained briefly how the Internet and the World Wide Web work and after accessing the University cross-search found journal articles and books to explain the different aspects of Intellectual Property law and looked at the different areas of IP that designers should protect. Lawyer and expert Stokes (2003) looks at how copyright protects different areas of art and design and Lane – Rowley (1997) discusses copyright within the world of textiles and fashion.  However throughout my research I found the majority of published work is written with lawyers in mind.  Considering this, my proposal is to look into different, more up to date areas to gather information on this subject, with the aim being, to put together a simple directory and a cross referencing table, to make it easy for a newly established textile design business to follow and be aware of where the help is and what is needed.

Initially my research will be collating information, this will be gathered from contacts within a wide field of my research area with whom I connected with during and after my last piece was written. I will contact through telephone and email, designer makers to ask their experience and understanding of IP law and local and national companies to ask how they help and support designers in this area; an example being The Cultural Enterprise Office who supports creative enterprises throughout Scotland, they deal first hand with new designers and are an excellent starting point in this instance. Craftscotland is a Scottish charity promoting designer-makers also offering training and support and Design Nation is another contact that promotes British Design and offer business education for new graduates.

From these and other contacts I hope to receive both quantitative and qualitative information and permission to use their details in my directory.  A variety of tools will be used to collate the information I receive, depending on how extensive the replies are. In the first instance I will create knowledge swatches of the companies who offer advice to designers, with their name, contact details and how each company offers help.  These swatches can be added to if and when more information is gathered. They will be available in hard copy or word document, be easy to read and like a large-scale business card. The information from the designer makers will be plotted as I receive it, quantitative will be plotted on a graph and qualitative recorded on a matrix. Their feedback will help illustrate where to focus the information for the cross referencing table of advice.

I will then look more closely at protection of Intellectual Property, covering the four headings; copyright, trademark, design and patent. I have discovered a podcast series of online lectures delivered through own-it to new graduates by artists and IP experts. Using information gathered here and because it is vital that I access the most up to date facts, I will also use the Intellectual Property Office web site and Intellectual Property Affects You (1993) to create a matrix chart, using the four main headings and cross-referencing them with information relating to textile design.

As the companies I will contact are there to support and help recent graduates and new businesses I believe they will reply in some way however there is a certain amount of information I can access from their web sites if I receive no response and from this I could still put together a directory, although I would prefer to have their support.

Time-wise the project will be divided into three parts,

  1. Contacting and collating, for which I will allow 5 days.
  2. The knowledge swatches, which will form the directory will be created at the same time as above, as the information is received.
  3. The cross-reference matrix will be created once all information is received to allow it to be organised according to IP headings and textile design requirements. For this I will allow 10 days.

Problems could arise from working alone and ideally having someone to help collate the incoming information and talk through the IP rights would ease any pressure, which in turn could lead to errors. The directory will be quite simple to put together but the cross referencing matrix may be undermined by my limited knowledge and understanding for such a huge area.

I have used the following references to help me in my research

Craftscotland, (online), available from:

http://www.craftscotland.org/

Accessed 3rd April 2011

Cultural Enterprise Office, (online), available from:

http://www.culturalenterpriseoffice.co.uk/website/

Accessed 3rd April 2011

Design Nation, (online), available from:

http://www.designnation.co.uk/

Accessed 4th April 2011

Intellectual Property Office, (online), available from:

http://www.ipo.gov.uk/

Accessed 4th April 2011

Lane-Rowley, Ulla, V., 1997. Using design protection in the fashion and textile industry. Chichester: John Wiley.

Own-it, (online) available from:

http://www.own-it.org/

Accessed 4th April 2011

Scottish Enterprise, 1993. Intellectual Property Affects You. Glasgow: Design Council.

Stoke, S., 2003. Art and Copyright. Oxford: Hart Publishing

Interesting article on  IP from DLA Piper Scotland

Summer holiday reading with descriptions supplied by Amazon

These are some of the books I want to read over the summer they have been recommended by various sources

  • Purple Cow: Transform Your Business by Being Remarkable

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

  • Using design protection in the fashion and textile industry. Ulla Lane-Rowley

This book explores the use of intellectual property law to combat the problems of piracy and copying in the fashion industry, a serious threat that can put small companies out of business. It provides a clear overview of legislation and helps industry professionals protect innovative designs from plagiarism in the textile and clothing industry.

  • The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam

This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply get . Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, Roam shows us how to clarify a problem or sell an idea by visually breaking it down using a simple set of visualisation tools. His strategies take advantage of everyone s innate ability to look, see, imagine and show.

  • What the Dog Saw: and other adventures. Malcolm Gladwell

Malcolm Gladwell is the master of playful yet profound insight. His ability to see underneath the surface of the seemingly mundane taps into a fundamental human impulse: curiosity. From criminology to ketchup, job interviews to dog training, Malcolm Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us. Are smart people overrated? What can pit bulls teach us about crime? Why are problems like homelessness easier to solve than to manage? How do we hire when we can’t tell who’s right for the job? Gladwell explores the minor geniuses, the underdogs and the overlooked, and reveals how everyone and everything contains an intriguing story. What the Dog Saw is Gladwell at his very best – asking questions and seeking answers in his inimitable style.

  • Blink: The Power of Thinking Without Thinking. Malcolm Gladwell

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of ‘blink’ could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You’ll never think about thinking in the same way again.

  • Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy. Anne H. Chasser & Jennifer C. Wolfe.

Discover how the world′s leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world′s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more
Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come
Reveals how to reduce costs in the brand creation and legal process
Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders

Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research–and–development–driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi–disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

  • Dyeing and Screen-Printing on Textiles

Dyeing and Screen-Printing on Textiles is a clear, easy-to-follow guide for both students and accomplished artists and designers who wish to expand their knowledge of a range of fascinating techniques. Joanna Kinnersly-Taylor covers many of the key processes used in creating dyed and screen-printed fabrics using a range of synthetic dyes. This comprehensive guide includes recipes for cloth preparation, dyeing and printing, fixation, designing a repeat, and preparing imagery and screens for exposure. Advice is also given on equipment needed for setting up a studio and safe working practice. The step-by-step instructions are accompanied by inspirational illustrations from practitioners around the world. This new edition of Dyeing and Screen-Printing on Textiles has been fully updated, contains a number of new images and features a refreshing new cover.

  • Graphic: Inside the Sketchbooks of the World’s Great Graphic Designer

In this new book from one of the great authorities on graphic design, some 100 of the worlds leading graphic designers open up their private sketchbooks, giving the reader an unparalleled insight into their creative development, design philosophies and visual influences. Samples range from typographical explorations to fully fledged illustration ideas, from scrappy scribbles and eccentric handwriting to photographic collages. Contributors include such world-recognized names as Stefan Sagmeister, Christoph Niemann, Sara Fanelli, Christoph Abbrederis, Shogo Ota, Art Spiegelman, Uwe Loesch, Milton Glaser, Michael Bierut, Bruce Mau, François Chastanet and Jordi Duró. Graphic is a treasure trove of design inspiration for professionals, students or anyone engaged in the visual industries.

 

Over the summer holiday I intend to clean up my blog, below is the list I hope to achieve by September 2011

  • review my links
  • create a Delicious account
  • new header  picture
  • new avatar for use across all my online presence
  • look into a changing the blog into a web site

People to connect with over summer

  • Claire Heminsley, Incahoots, contact to ask if I can shadow or do work experience with her
  • Contact all links on my blog to ask permission to link to them
  • Dawnne McGeachy – Service Innovation Designer – connect through Linkedin
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just a thought to lighten the day a little ..

…  it was our last lecture today with Jonathan and I have to say I will miss his lectures, he has a way of getting you involved and keeping your attention and we’ve not had many with him this year – how quickly semester two is flying in.

When my children were little they used to take a little present to their teacher at the end of the year, it was usually something they or I had made.  I was thinking of this on my drive back to Kinross this afternoon, what would I give Jonathan as a gift – he has all the CD’s in the world, he writes his own books and owns all the latest Apple goodies, ref. his shiny new mac laptop he had with him today (so jealous) and then that was it  – an apple for the teacher !

Todays lecture  covered where we fit within social grading, profiling and social value groups, so I thought there must be a list of apple profiles, where I could pick one out for him, and there it was – The Baldwin – yes he has an apple named after him and here it is 🙂

A bright red winter apple, very good quality and easily shipped according to wikipedia

Baldwin (Also known as: Woodpecker)

Parentage / Origin: Chance seedling; Discovered Massachusetts, USA, 1740
Harvest / Season: Harvest: October, Season: October – Feb
Description: Medium to large, yellow base flushed with orange and striped red. Juicy with sweet to subacid flavor, aromatic and firm. Good cider base, and great for pies.
Tree Characteristics: Usually a productive and vigorous tree. Often a biennial bearer. Triploid

 

Have a happy weekend everyone and here’s to a brand new week with no stress:)

Design Safari – Football

I’ve now reached the finale of this assignment, the football match. Eventually I chose to attend McDiarmid Park, home to St Johnstone Football Team. The match was on Wednesday evening and as the day went on I started to get a little nervous. As I had no idea about anything I decided to take advantage of my communication skills and use the telephone! I phoned the football ground and was greeted by a lovely friendly voice, which put me at ease immediately. I explained I was going to the match that night and that this was my first time, this didn’t seem to surprise her as I thought it would and she asked which team I was supporting! Didn’t expect that, so said I was supporting St Johnstone (as they are closer to my home and I thought they would have a greater amount of fans to observe being the home team). I was told to get there early 7pm for a 7.45 kick off and that I could park on the site but there would be a charge of £2.00, that I should head to the East Stand and it would be £12.00. So off I set not realising there were road works on the motorway up to Perth, arriving at the ground but then wasn’t sure which entrance to go in with my car! Not sign posted at all. I decided to go to the one where there were police/security! It was a bit daunting seeing such a police presence and so many people on foot walking at speed, full of determination. After talking to a man with a walkie talkie and fluorescent jacket I was directed where to take my car then a lady with a walkie talkie and fluorescent jacket asked me for £3.00 – the price had gone up in less that 2 hours.

As I walked to the ground I felt a rush of anticipation I wasn’t sure where the East Stand was so had to ask again then came upon a barrier of walkie talkies and fluorescent jackets – MY bag would then be searched by another walkie talkie fluorescent jacket man! Such security and how naive am I, I obviously looked really dodgy and suspicious, of course they didn’t realise I was a Design Student only there to observe! I got in a queue to find out it was for season ticket holders only – arghhh! so then had to go to the next entrance and pay £20.00! In front of me was a huge steel barrier – floor to ceiling, at this stage I really wanted to turn round and go home, I had to ask how to get through and realised it was a turnstile. Once through this steel monstrosity I was faced with a concrete wall and not sure which way to go – people were just standing and talking so decided to go and explore and pretend I knew what I was doing.  I found an opening in the concrete and was faced with the flood lights and green – it was actually quite amazing to go from such hard and cold surroundings to this vast expanse of green and light.  Then the fun began where do I sit?   I had to ask another fluorescent jacket where I sit and was told anywhere there wasn’t a sticker and a number – hunt the seat began.

so this is where I sat and my worry and fear of crowds and being crushed started to vanish as the rest of the supporters started to arrive – it was a real eye opener, families, couples, children and groups of men/ women and both.  There were all ages of men and women and I would say there were as many women as men and certainly a lot of children who all felt quite at home and were running about. Grannies and Grandpas with daughters and their children.  Every one seemed to know where they were going and even though they weren’t all in numbered labelled seats they all headed for particular seats.  The seats were pull down plastic and very cold to sit on, I noticed two older ladies had bought cushions (wish I’d thought of that).  Children climbed over the seats to save disturbing those in the row and at one point a girl in front slipped as she was climbing and spilled her juice all over herself and her brother, their granddad was oblivious to what was happening! One couple who caught my eye were  late 20’s early 30’s they were wearing designer clothes very stylish with 3 young children all dressed immaculately.  Perhaps he had been a footballer, his wife had perfect makeup and hair and big jewels, they disappeared from view so I couldn’t watch them through the match but at half time he collected enough refreshments for a party!

Younger children continued to play and run about throughout the match and even though it was late they seemed really happy.

I was becoming to realise this wasn’t just a match but an occasion and more than that – it was very normal for those who continued to arrive, friends were greeted and the barrier in the photo above was the meeting point where groups came chatted amicably and then went to their seats.  Juice, huge bags of sweets, pies, the biggest pink coloured hot dogs in creation with bright orange mustard (Lucys’ project came to mind) and cups of tea etc were being consumed in vast quantities.  Music was played very loudly at the beginning which enhanced the party/occasion atmosphere and although it was far from Disney land I imagined some sort of mascot running around the pitch.  The football ground has to some degree been disneyized  – there’s a restaurant, Super J’s childrens’ club, conferencing and events, lotto and a business club.

Below on the mind map are some of the observations I noted from the fans ….

We discussed in a semester one lecture Simmels thoughts of  how those who mix together dress the same to fit in and be accepted, with the football match it was inevitable that the majority of the home fans would have the colours of the team and they certainly wouldn’t wear the colours of the opposition, “fashion on the one hand signifies union with those in the same class, …… and the exclusion of all other groups”, Simmel 1957 could easily have been talking about football fans here.

What was also interesting whilst observing, was the reaction of the young fans, if something happened on the pitch they immediately looked to the older middle aged fans for their response and then they followed by doing exactly the same, social anthropologists would have been fascinated  I’ve never seen such a response before and got quite excited as this happened throughout the match.  The middle aged fans behind me were ordinary guys who when they first arrived were chatting easily with each other and were obviously friends who meet often and were talking about their families and children.  However they became animalistic when their team were fouled and constantly booed the no.11 Aberdeen player when he kicked the ball when I asked why I was told he had previously fallen down in the penalty box to try and get a penalty, I found this really awful and seems like a form of group bullying but was told this happens all the time and in some cases makes the player improve his game!   They were very abusive against the referee who apparently earns £800/ game and many times I ‘jumped out of my skin’  as they were shouting and booing and telling him how to do his job.  In January we discussed the Canon, a list of Art works which was said to be the best in the world but each person has their own thoughts on what should be in this list, or any list of favourites.  The fans at the match were also doing this, discussing players and tactics, saying who they thought should have been played, each with their own personal view.  As the match progressed the atmosphere also got exciting as the home team had missed 3 attempts on goal and play had moved to the park in front of me I found that I had started ooing and aahing with every goal attempt missed and had to laugh at myself for getting carried away with the crowds enthusiasm.

There wasn’t much singing at all and again was told that the crowd wasn’t big enough for them to sing however at one point the Aberdeen fans did sing.

Just before half time a lot of the crowd disappeared to get more refreshments probably to beat the queues and I decided I too would have a Bovril as by now I was freezing cold and shivering and I’d heard it was tradition to have a Bovril at half time.  This was a very social 15 minutes with lots of chat between the crowd I chatted to a young boy behind me and asked if he was enjoying the match he said “no he wasn’t that he wanted a goal!” Then to my surprise I met someone I knew and started chatting and he was saying he’d been given the job of encouraging and looking after family membership.  It seems that St Johnstone is one of the most family oriented clubs and I feel that you would soon be accepted if you were a regular there and obviously supported The Saints.

Initially my fear of going to the football match was of crowds, bad behaviour and getting swamped by the crowd etc but Im wondering how much of my preconceptions were influenced by what is reported in the press and seen on the TV, bad behaviour is always reported and when you think that sometimes at a football match there are 30,000 + supporters its always the 6% of bad behaviour not the 94% of great behaving fans that we hear about.

The fact remains that this was my first time, had I been excluding myself for 50 years from this obviously huge occasion? Where does this fit with Bourdieus’ theory in “The Love of Art” that having a taste for art is learned rather than naturally inbuilt with in us – his argument that working class people don’t go to museums because they exclude themselves thinking they’re not sure how they would fit in or how they would behave once there , could it be that they don’t go because they haven’t, like me been brought up with football so don’t actually think about going, I don’t suppose I would ever have attended this or any other match had this assignment not been set . The short time in the ground made me realise its not even about class but tradition into which you’re born.  It was obvious by the different generations that were there, that this was something that crossed all ages, abilities and social classes. I had been bought up to go to museums and art galleries, libraries and church but not football, my dad loved motorbike scrambling and that was where, as little children we would go with a flask of coffee and luncheon meat sandwiches smothered with Daddies brown sauce, that was our tradition!  What would Bourdieu think of todays museums and galleries which have been made far more interactive and family friendly through disneyization even Historic Scotland make adverts to appeal to the young and make historic buildings more exciting to draw in the crowds.

Here is the link to the highlights of the match 🙂 enjoy

One of my daughters also went to a football match for the first time that night – hers was a very different experience to mine though, it was the Rangers v’s Celtic match, need I say more?

Simmel, G., 1957. Fashion. The American Journal of Sociology 62(5), 541 – 558.

Salvage Ethnography

Ethnography is a new word to me but in the last week it’s popping up everywhere!  As part of our next assignment we’ve to read The Ethnography Primer

” Ethnography informs design by revealing a deep understanding of people and how they make sense of their world.  Ethnography is a research method based on observing people in their natural environment rather than in a formal research setting.”

Through family links with Australia and because of my love of art, my husband recorded the first in the new series on BBC 2, Hidden Treasures of Australian Art. In the programme Griff Rhys Jones follows the journey of Marine Biologist Alfred Cort Hadden who in 1888 travelled to the Torres Strait islands situated between Australia and Papua New Guinea to study the famous coral reef there.  Whilst there he saw the effects the Christian Missionaries were having on the islands inhabitants, they had travelled to bring the Scriptures to the Islanders and rid them of the carvings, masks and charms which the missionaries claimed were embedded with bad spirits.  Hadden returned to the Torres Straits in his new role of leader of a group of anthropologists.  He travelled the islands collecting, through trade and buying, sacred artefacts which he feared would be lost, documenting through the written word and paintings.  He recorded the Islanders dances on film and using a wax cylinder captured the voices both talking and singing – a brilliant example of ethnography.

Wax cylinder phonograph, Thomas Edison National Historic Park, 1888,

© león reed

 

The  tools I’ll use to collate my observations won’t be too different to those of Haddon, paper, pens, camera and even possibly the video on my camera.  Where Haddon had to respect the beliefs and way of living of the Islanders so must I also respect the people Im observing – perhaps they’ll be artefacts to collect too – well at least there’ll be my ticket to get into the football match!

University of Cambridge, Distinguished Members, (online), available from: http://www.christs.cam.ac.uk/alumni/distinguished-alumni/haddon/. Accessed 28th February 2011

Semester Two – Assignment Three

In our first assignment we were asked to snoop, then we were asked to influence through image, now we’ve to stalk observe people but there’s a twist to it, we have to put ourselves out with our comfort zone.  To help us understand design we have to look at designed things – objects and areas and see how people use them. Our project and we do have to accept it, is to pick one of the following three places to visit where we would feel uneasy, a little bit lost,  and observe how we and others use the place

  • bingo hall
  • football match
  • casino

All three are new to me – the casino would be the least daunting as I feel I can dress appropriately and blend in, bingo is the next on the list as I wouldn’t be afraid to feel too out of place here but football matches terrify me.  The reasons are

  • the crowds as Im only 5 ft,
  • aggression,
  • swearing ( I rarely swear and at home my husband and daughters never swear),
  • I know nothing about football,
  • I don’t know where or how you buy the tickets,
  • I don’t know any football songs (do you have to sing?)
  • I don’t know what to do when you get to the football ground or once inside the area/stadium don’t even know what that bits called.
  • I expect I have to wear warm clothes and colours that blend with anything

So far Ive looked on line and theres a match next Saturday at Dunfermline (nearest to home) and because I need to take someone with me thats the first time I can go but thats fine, so far I’ve found out there are two areas you can go to, the “main stand” and “other stand” but that still doesn’t mean anything to me – yet!  Its very expensive to go to a match too £16.00 or £10.00 concession Im hoping that my Dundee Uni card will give me discount, perhaps Ill be the one to use design to make football more interesting and I don’t mean printed floral strips or the latest yarn for socks!

To help us understand how to research and observe for design research I’ve been studying SERVICE DESIGN TOOLS. These are an amazing set of research tools “Communication Methods Supporting Design Processes” originally  an idea by Roberta Tassi for her thesis and  developed further by density design and DARC.  The tools are there to be used by all design researchers not necessarily service designers.  Amongst them are three tools which I’ve already used in previous assignments, especially assignment one when we looked at the Tipping Point, post it notes and mind maps donned the studio walls and were a way of getting us as new students to interact with each other.

Mind mapping and brain storming is the first thing I do when Im given a new brief it helps  to explore the subject and some amazing ideas come from this and they are brilliant to refer to through out the length of the project. Mood boards too are a big part of the textile designers presentation, so we can tell the story of our inspiration to development through to context. Below is an example of my semester one Natural Pattern boards.

Service Design Tools also includes the Customer Journey Map  similar to one I looked at in a previous post in semester one (here it was called a blue print) which notes the sequence of events and interaction that the customer comes upon whilst using a service, it notes the physical evidence; the touchpoints and the part the customers cannot see – what goes on behind the scenes (known as below the line of visibility) within a service being offered by a company – in my case it was the NHS.  The Customer Journey Map touch points can be human, physical and or virtual  – through observing, it looks at all areas of the customer experience. Here’s an example of a train journey and looks far more interactive than the blueprint used in my previous post. The use of ‘post its’ and photographs, notes, pictures and mapping make it look easier to understand too.  These will be good tools in my observation assignments.

 

Service Design Tools also include “The Mock Up” this can either be a model, an illustration or a collage as a way of describing your idea. Photomontages are created with photographs perhaps magazine cut outs, then at the next stage the process becomes contextual and the final stage represents the main points of the project brief, this is very similar to how we work in our sketchbooks when researching our main subject.

The Context Panorama is a way of brainstorming with pictures – starting off simply the pictures stimulate creativity and are presented on a board with text helping to firmly set the image and your ideas, supporting Barthes’ thoughts that text sets the image clearly.

 

If it the first time you have come across Service Design there are some question and answers from the brilliant team of Lauren and Sarah at SNOOK