Planning for the Future – Semester Two – Assignment 5

Research Proposal

Throughout semester one I looked at how designer makers connect with each other and future clients, paying particular attention to social networking; facebook, twitter and weblogs.  What became apparent was how we showcase our work, often using images containing great detail, with the hope of attracting future clients. This led me to ask the question of the security of our designs, our Intellectual Property. This is an area that few designers are fully aware of but for those of us who try to understand IP, we find it confusing and difficult to navigate through.  We know we should be doing something to protect our designs but are scared off by costs and the time investment needed. In an age where the brand, logo and design ideas could make a business, it is especially important for us to consider all aspects of design and branding security.

In “Are our designs safe online? Research into Intellectual Property, Copyright and the Internet” I explained briefly how the Internet and the World Wide Web work and after accessing the University cross-search found journal articles and books to explain the different aspects of Intellectual Property law and looked at the different areas of IP that designers should protect. Lawyer and expert Stokes (2003) looks at how copyright protects different areas of art and design and Lane – Rowley (1997) discusses copyright within the world of textiles and fashion.  However throughout my research I found the majority of published work is written with lawyers in mind.  Considering this, my proposal is to look into different, more up to date areas to gather information on this subject, with the aim being, to put together a simple directory and a cross referencing table, to make it easy for a newly established textile design business to follow and be aware of where the help is and what is needed.

Initially my research will be collating information, this will be gathered from contacts within a wide field of my research area with whom I connected with during and after my last piece was written. I will contact through telephone and email, designer makers to ask their experience and understanding of IP law and local and national companies to ask how they help and support designers in this area; an example being The Cultural Enterprise Office who supports creative enterprises throughout Scotland, they deal first hand with new designers and are an excellent starting point in this instance. Craftscotland is a Scottish charity promoting designer-makers also offering training and support and Design Nation is another contact that promotes British Design and offer business education for new graduates.

From these and other contacts I hope to receive both quantitative and qualitative information and permission to use their details in my directory.  A variety of tools will be used to collate the information I receive, depending on how extensive the replies are. In the first instance I will create knowledge swatches of the companies who offer advice to designers, with their name, contact details and how each company offers help.  These swatches can be added to if and when more information is gathered. They will be available in hard copy or word document, be easy to read and like a large-scale business card. The information from the designer makers will be plotted as I receive it, quantitative will be plotted on a graph and qualitative recorded on a matrix. Their feedback will help illustrate where to focus the information for the cross referencing table of advice.

I will then look more closely at protection of Intellectual Property, covering the four headings; copyright, trademark, design and patent. I have discovered a podcast series of online lectures delivered through own-it to new graduates by artists and IP experts. Using information gathered here and because it is vital that I access the most up to date facts, I will also use the Intellectual Property Office web site and Intellectual Property Affects You (1993) to create a matrix chart, using the four main headings and cross-referencing them with information relating to textile design.

As the companies I will contact are there to support and help recent graduates and new businesses I believe they will reply in some way however there is a certain amount of information I can access from their web sites if I receive no response and from this I could still put together a directory, although I would prefer to have their support.

Time-wise the project will be divided into three parts,

  1. Contacting and collating, for which I will allow 5 days.
  2. The knowledge swatches, which will form the directory will be created at the same time as above, as the information is received.
  3. The cross-reference matrix will be created once all information is received to allow it to be organised according to IP headings and textile design requirements. For this I will allow 10 days.

Problems could arise from working alone and ideally having someone to help collate the incoming information and talk through the IP rights would ease any pressure, which in turn could lead to errors. The directory will be quite simple to put together but the cross referencing matrix may be undermined by my limited knowledge and understanding for such a huge area.

I have used the following references to help me in my research

Craftscotland, (online), available from:

http://www.craftscotland.org/

Accessed 3rd April 2011

Cultural Enterprise Office, (online), available from:

http://www.culturalenterpriseoffice.co.uk/website/

Accessed 3rd April 2011

Design Nation, (online), available from:

http://www.designnation.co.uk/

Accessed 4th April 2011

Intellectual Property Office, (online), available from:

http://www.ipo.gov.uk/

Accessed 4th April 2011

Lane-Rowley, Ulla, V., 1997. Using design protection in the fashion and textile industry. Chichester: John Wiley.

Own-it, (online) available from:

http://www.own-it.org/

Accessed 4th April 2011

Scottish Enterprise, 1993. Intellectual Property Affects You. Glasgow: Design Council.

Stoke, S., 2003. Art and Copyright. Oxford: Hart Publishing

Interesting article on  IP from DLA Piper Scotland

Summer holiday reading with descriptions supplied by Amazon

These are some of the books I want to read over the summer they have been recommended by various sources

  • Purple Cow: Transform Your Business by Being Remarkable

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

  • Using design protection in the fashion and textile industry. Ulla Lane-Rowley

This book explores the use of intellectual property law to combat the problems of piracy and copying in the fashion industry, a serious threat that can put small companies out of business. It provides a clear overview of legislation and helps industry professionals protect innovative designs from plagiarism in the textile and clothing industry.

  • The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam

This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply get . Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, Roam shows us how to clarify a problem or sell an idea by visually breaking it down using a simple set of visualisation tools. His strategies take advantage of everyone s innate ability to look, see, imagine and show.

  • What the Dog Saw: and other adventures. Malcolm Gladwell

Malcolm Gladwell is the master of playful yet profound insight. His ability to see underneath the surface of the seemingly mundane taps into a fundamental human impulse: curiosity. From criminology to ketchup, job interviews to dog training, Malcolm Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us. Are smart people overrated? What can pit bulls teach us about crime? Why are problems like homelessness easier to solve than to manage? How do we hire when we can’t tell who’s right for the job? Gladwell explores the minor geniuses, the underdogs and the overlooked, and reveals how everyone and everything contains an intriguing story. What the Dog Saw is Gladwell at his very best – asking questions and seeking answers in his inimitable style.

  • Blink: The Power of Thinking Without Thinking. Malcolm Gladwell

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of ‘blink’ could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You’ll never think about thinking in the same way again.

  • Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy. Anne H. Chasser & Jennifer C. Wolfe.

Discover how the world′s leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world′s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more
Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come
Reveals how to reduce costs in the brand creation and legal process
Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders

Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research–and–development–driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi–disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

  • Dyeing and Screen-Printing on Textiles

Dyeing and Screen-Printing on Textiles is a clear, easy-to-follow guide for both students and accomplished artists and designers who wish to expand their knowledge of a range of fascinating techniques. Joanna Kinnersly-Taylor covers many of the key processes used in creating dyed and screen-printed fabrics using a range of synthetic dyes. This comprehensive guide includes recipes for cloth preparation, dyeing and printing, fixation, designing a repeat, and preparing imagery and screens for exposure. Advice is also given on equipment needed for setting up a studio and safe working practice. The step-by-step instructions are accompanied by inspirational illustrations from practitioners around the world. This new edition of Dyeing and Screen-Printing on Textiles has been fully updated, contains a number of new images and features a refreshing new cover.

  • Graphic: Inside the Sketchbooks of the World’s Great Graphic Designer

In this new book from one of the great authorities on graphic design, some 100 of the worlds leading graphic designers open up their private sketchbooks, giving the reader an unparalleled insight into their creative development, design philosophies and visual influences. Samples range from typographical explorations to fully fledged illustration ideas, from scrappy scribbles and eccentric handwriting to photographic collages. Contributors include such world-recognized names as Stefan Sagmeister, Christoph Niemann, Sara Fanelli, Christoph Abbrederis, Shogo Ota, Art Spiegelman, Uwe Loesch, Milton Glaser, Michael Bierut, Bruce Mau, François Chastanet and Jordi Duró. Graphic is a treasure trove of design inspiration for professionals, students or anyone engaged in the visual industries.

 

Over the summer holiday I intend to clean up my blog, below is the list I hope to achieve by September 2011

  • review my links
  • create a Delicious account
  • new header  picture
  • new avatar for use across all my online presence
  • look into a changing the blog into a web site

People to connect with over summer

  • Claire Heminsley, Incahoots, contact to ask if I can shadow or do work experience with her
  • Contact all links on my blog to ask permission to link to them
  • Dawnne McGeachy – Service Innovation Designer – connect through Linkedin
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One thought on “Planning for the Future – Semester Two – Assignment 5

  1. Wow, Judy, that’s some to do list – lots of interesting info though. Loving your new fabrics on the image on your blog header, they look fantastic, so fresh and perfect as we head into the Summer.

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