After looking at James Donald and his company Concrete Wardrobe as an example of how connectors work it lead me to look further at how artists connect.
Once I started to think about the different ways of connecting the ideas came quickly ; to reach the public – advertising and articles were an immediate thought and magazines such as Selvedge offer a variety of ways for the business/artist to show what they do although this way is very expensive – Selvedge is very image led and this is an excellent way of showing artists work.
Art Galleries; another way of promoting their work – galleries not only show but also sell work (usually on commission) – galleries often have extensive guests lists and know their clients likes and needs. At exhibition time invitations are sent out to clients to attend a preview.
Associations are a huge support for artists and offer a variety of ways to connect artists to the public. Scotland has its very own in craftscotland it offers so much information on their web site; about craft in Scotland, it features crafters, lists of classes and workshops and has a directory of crafters which can be searched easily for whatever the client is looking for. In 2009 I was one of 5 students from Dundee College picked to attend the launch of The C Word campaign in London this included an advert for cinema and mainstream TV promoting Scottish craft
“The C Word campaign is all about promoting Scottish craft, and injecting energy into the sector. It’s about showing just how stunning, unique, artistic, and skillful contemporary craft can be.” craftscotland
To keep the campaign going and connecting artists they offer a variety of buttons available for placing on web sites and blogs – they can also be followed on twitter and Facebook.
The internet offers an incredible opportunity to promote the work of artists and now social networking is another tool where connecting and sharing is just as important as personal contact. In fact clients can be reached all over the world with just a click of a button
Facebook provides pages you can ‘like’ – here artists can place links to shops and information about the business, photographs and invitations to events, this information can be shared with friends. Twitter is another online resourse for instant quick messages these too can be shared in the form of a re-tweet.
Unfortunately there are drawbacks, security risks with copyright issues and lack of human contact are just two but the internet can be a powerful tool when used correctly.