The Tipping Point written by Malcolm Gladwell is one of the set texts we read as part of our design studies course. It looks at the moment; the tipping point, when behaviour, ideas or trends cross the line and become huge and spread, the things which come into everyday life such as epidemics be they medical or social and explains how our society reacts to cause the transformation – how little things can make a huge difference.
The mind map is a way to understand the book and at a glance can show how things do spread and relate to each other. What started as a simple exercise to look at the Three Rules of Epidemics just grew and grew I then went into more detail with the Law of the Few section and at present am looking more closely at the references used by Gladwell in this section.
The further studies can now be found here.